"Like Facebook, Twitter needs to answer investors' toughest questions," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "The toughest question for Twitter will be how it maintains its speed, simplicity and usefulness while driving profits.... They also need to describe in detail how this won't turn out like the Facebook IPO."
Brian Blau, an analyst with Gartner Inc., said Twitter seems to be on track with its IPO at this point, but the investor roadshow will be critical to its ultimate success.
"They mainly need to not make mistakes, show their value and back that up with relevant data about company performance," said Blau. "They should not be showing videos in replacement of having the CEO on stage, and he should be not be wearing a hoodie."
Facebook CEO Mark Zuckerberg came under fire for his casual dress style during that company's pre-IPO meetings with investors.
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