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As hardware kills Microsoft profits, CEO Nadella seeks comfort in software

Brad Chacos | July 23, 2014
Heavily discounted Nokia phones and Surface RT write-downs hit the company's hardware side hard, but its software business remains a stabilising force.

Microsoft's quarterly financials are out, and they paint a startlingly clear picture of why new CEO Satya Nadella is in such a hurry to scuttle away from the "devices and services" mantra rolled out by former honcho Steve Ballmer just last year: Microsoft's hardware efforts just aren't making much money. In fact, they're actually losing money hand over fist.

The company whose very name includes a nod to its software roots became one of the largest hardware empires in the world virtually overnight earlier this year, with its acquisition of Nokia's vast phones business. That acquisition paid immediate dividends for Microsoft: Last quarter, Microkia actually sold more phones than Apple, at 36.1 million units to Apple's 35.2.

nokiaandmicrosoft2 primary
Nokia sold more phones than Apple last year, but at deep discounts.

But here's the thing: Those high-margin iPhones made Apple an obscene amount of money. Nokia's phones, however, were a mixture of just 5.8 million Lumia smartphones—mostly cheap ones, like the Lumia 520—and more than 30 million non-Lumia (read: cheap) phones.

The end result? Sure, Nokia sold more physical phones than Apple, but it nevertheless managed to lose nearly $700 million last quarter. That's nearly three-quarters of a billion dollars down the drain, for a company Microsoft paid more than $7 billion for mere months ago.

With numbers like that, it's no surprise Nadella recently announced plans to lay off half of Nokia and kill off its Android-based Nokia X and feature phone lineups.

Beneath the Surface
Microsoft's other hardware divisions didn't do much better.

Microsoft Surface Pro 3
MICHAEL HOMNICK. Microsoft's Surface Pro 3 is a bright spot in its tablet lineup, but the company took a huge loss on Surface RT devices.

The Surface line, a titanic money pit since its very birth, finally realized that massive $900 million hit from Surface RT inventory adjustments, which it warned the world about many months ago. Beyond that, Microsoft kept mostly mum, saying only that the Surface division—which released the Surface Pro 3 this past quarter—made $409 million in revenue. The company, as usual, declined to break out hard tablet sales numbers or the line's operating profit or loss. It's very, very likely that Microsoft is continuing its habit of losing money with every Surface sold—just like it is with Nokia's phones.

On the plus side, Microsoft sold 1.1 million Xbox consoles this quarter, an increase of 100,000 units over the same quarter of the previous year, good for an extra $104 million in revenue. An extra 100,000 units is less impressive, however, when you consider that Microsoft was selling only the aging Xbox 360 console this time last year, with the Xbox One then only on the horizon. Microsoft's been busy backtracking on the Xbox One's grand all-seeing, Internet-connected vision ever since, and consistently coming in second place in sales behind Sony's PlayStation 4, month-in and month-out.


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