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Apple’s new MacBook Pro delivers innovation -- at a price

Michael deAgonia | Oct. 31, 2016
The line-up unveiled on Thursday shows enormous potential, but Apple fell short of meeting its customers' needs

I don't doubt Apple will sell a ton of these notebooks, and I know they're packed with innovative technologies. But the entry-level specifications are reminiscent of Apple's iPhone line-up. Until recently, the entry-level storage for the iPhone was 16GB -- on a device capable of shooting 4K video. That's absurd, and Apple finally relented by doubling the entry-level storage in the iPhone 7 to 32GB.

It's also worth noting that the graphics cards used in the Pro line-up - they're all from AMD's new Radeon Pro 400 range - are seen as capable, but hardly cutting edge.

Final thoughts

What to do? Would-be buyers hoping for more from the MacBook Pro line-up can, of course, wait for an update. But given Apple's history, who knows when that will be. The only product Apple consistently updates is the iPhone.

Apple execs talk a good game regarding customer satisfaction, but the entry-level models unveiled on Thursday fall short. Apple's product matrix has always been set up to push buyers to the next model up, but in this case, the jump is too costly, and for that you get a slight processor bump and the storage capacity that should be standard at the low end.

Long-time Apple watchers know the company has always operated like this; my argument is that with $237 billion in the bank, it can afford to make sure that its entire product line is "insanely great," not just the mid- and high-tier models.

 

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