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Apple's 64-bit A7 chip a 'marketing gimmick', Qualcomm exec says

Agam Shah | Oct. 2, 2013
Qualcomm is also developing a 64-bit mobile chip, but for chip design and engineering purposes.

Qualcomm is keeping tabs on the server market, but its interest remains in the smartphone and tablet markets. More than 500 products with Snapdragon are in development, 40 of which are tablets.

Qualcomm will also continue to back Windows RT and invest in chip development around the OS, Chandrasekher said.

Microsoft recently introduced the Surface 2 tablet, which has an Nvidia Tegra 4 chip. But Dell last week discontinued its only Windows RT tablet, the XPS 10, which ran on a Qualcomm Snapdragon chip. Lenovo, Asus and Samsung have already discontinued Windows RT tablets.

"We've been investing quite a bit into both Windows Phone and Windows RT. We're one of Microsoft's partners," Chandrasekher said. "We're optimistic in the way we invest in the marketplace, we're cautious of the outlook in terms of what the revenues might look like."

Another area of focus is the wearable market. The company last month introduced the Toq smartwatch, which is more a showcase of the company's Mirasol display, WiPower wireless charging and Bluetooth headset technologies. Only a few thousand Toq smartwatches will be produced every year.

Chandrasekher hopes the smartwatch will give a new lease on life to the low-power Mirasol display technology, which has been used in just a handful of e-readers and tablets. He hopes Mirasol will ultimately make it to smartphones and other devices.

There will be a lot of experimentation in wearables, and it is tough to predict what devices will succeed, Chandrasekher said. Watches can be easily accepted, but completely new devices like wearable glasses could face a challenge, he said.

"Google Glass, I'm not a huge fan of that," Chandrasekher said. "That's a little harder to predict if that will be successful."

 

 

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