Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Apple's 2013 in review: November sees new iPads go on sale, fresh damages against Samsung, and the PrimeSense mystery

David Price | Jan. 2, 2014
There were plenty of ups and downs in Apple's November 2013, from the legal to the human.

Apple has had a busy 2013. We've seen the release of the iPad Air, Retina iPad mini, iPhone 5s and iPhone 5c as well as the launch of a new Mac Pro and an update to the iMac, Retina MacBook Pro and MacBook Air. We've also seen new software from the company, including iOS 7 and OS X Mavericks. Here, we recap Apple's November.

iPad Air and Retina iPad mini 2 hit the streets
After the big announcements of October - in an action-packed launch keynote, Apple's top brass detailed the iPad Air and iPad mini 2 with Retina display - probably the biggest news of November was the new iPads hitting stores. The new iPad mini finally becoming available, some time after the iPad Air made its debut.

The iPad mini 2 has suffered from shortages, which some reports put down to the iPad mini 2's Retina display being difficult to produce. During Apple's quarterly conference call, CEO Tim Cook said it was "unclear" whether there would be enough supply of the iPad mini 2 for the quarter.

As a Retina-screen model, the new iPad mini promises razor sharp text and detail in a thin and light design. The new iPad Mini features the same A7 chip as the iPhone 5s with 64-bit desktop-class architecture, built-in Wi-Fi and expanded LTE cellular connectivity.

The iPad Air's launch, meanwhile, went a little more smoothly. As is now traditional with new iOS device launches, there were healthy queues snaking round the block at Apple's Regent Street headquarters.

"The response to iPad Air has been incredible, and we're excited for customers to experience the new iPad mini with Retina display," said Philip Schiller, Apple's senior vice-president of worldwide marketing. "We think customers will love both of these thin, light, powerful new iPads, and we're working hard to get as many as we can in the hands of our customers."

Apple boss Tim Cook declares support for gay rights
Early in November Apple's CEO, Tim Cook, reaffirmed his own - and Apple's - staunch support for gay rights with an article in the Wall Street Journal.

Apple's boss argued that extending the antidiscrimination rules to gay, lesbian, bisexual and transgender employees made sense not just from a moral perspective, but also from a business one.

"As we see it, embracing people's individuality is a matter of basic human dignity and civil rights," Cook wrote. "We've found that when people feel valued for who they are, they have the comfort and confidence to do the best work of their lives."


1  2  3  Next Page 

Sign up for CIO Asia eNewsletters.