Apple is also apparently asking the TV providers to supply their own streams for the upcoming streaming service. According to TV industry executives, Apple is asking TV networks to handle both the responsibility and cost of the streaming infrastructure. It may not be a huge ask - many video services that are currently supported by Apple TV (including Fox in the US) organise their own streams by working with various content delivery networks, so this may be the next logical step.
Apple TV Streaming Service: Interface
When Apple showcased the Apple Watch at its 9 March event, it also announced a new and exclusive partnership with HBO to offer HBO Now, the premium channels first service outside of a traditional cable provider. The Apple TV app allows you to browse HBO's full catalogue of shows and films for $14.99 a month, and is iPhone/iPad/Apple TV exclusive for three months after its 10 April launch.
With that in mind, it's safe to assume that the interface of the Apple TV is unlikely to change after its redesign to fall in line with iOS 7.
Apple TV Streaming Service: When will it launch in the UK?
According to the WSJ article we mentioned earlier, the service will be announced at WWDC 2015 (which falls in line with a possible Apple TV refresh) and will be released in the Autumn, with a September launch looking likely.
However, much like the launch of Apple Pay, the launch of Apple's TV streaming service is likely to be US only as the rumoured providers are mainly US based. With regards to a UK specific launch, there are no rumours and we don't expect a UK variation to be available this year.
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