The rumours of an Apple TV streaming service are nothing new, with rumours regarding an Apple owned streaming service stretching back to 2009. However, the rumours have resurfaced and go hand in hand with rumours of an Apple TV refresh, as the device hasn't been updated in over 800 days and the WWDC 2015 invite features a shape that's very similar to the Apple TV.
Here's everything we know so far about Apple's rumoured streaming service, including what it might feature and when it might be released.
Apple TV Streaming Service: What is it?
So, what is the Apple TV streaming service? According to reports as far back as 2009, Apple has been trying to break into the TV industry. However, those 2009 rumours turned out to be just that - rumours. Fast forward to 2015 however and it looks like Apple may once again be setting their sights on the industry, according to a report by Re/Code. It's claimed that Apple is in talks with TV programmers about potential deals that could allow Apple to offer a payment based TV streaming service.
The idea is that instead of providing hundreds of channels to consumers like current paid TV offerings, Apple would put together bundles of popular TV channels and stream them directly to your iPhone, iPad or Apple TV using the internet. It means that Apple wouldn't be a stereotypical TV provider, but maybe that was Apple's plan all along - after all, Apple has a habit of taking existing technologies and improving them.
The report also claims that Apple has shown programmers demos of the proposed service, but talks are still in the early stages. It also mentions that there are several TV programmers that haven't even been approached by Apple yet. This could suggest that a release date are some way off, and it's unlikely that we'll see the service launch (especially in the UK) in 2015.
Don't get disheartened too quickly though. In May 2014, while speaking at the Code conference, Apple's Senior Vice President of Internet Software and Services Eddie Cue told Walt Mossberg that "the TV experience sucks". Is it time for an Apple inspired TV industry shake up?
Apple TV Streaming Service: What will it offer?
In an opposing report from the Wall Street Journal, it's claimed that Apple will announce the streaming service in June, which, coincidentally is the same time that the company holds its annual Worldwide Developers Conference (WWDC). It would then be released in September, following a similar launch cycle to iOS.
Apple's WWDC 2015 invite with a very suspicious silouhette in the centre
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