Consumer tech giant Apple is raising the prices of paid apps and in-app purchases for seven countries, namely Singapore, New Zealand, Canada, Israel, Mexico, Russia and South Africa.
In an online document released by Apple, which details the price changes, it stated that paid apps in its App Store will cost at least S$1.48. This is S$0.20 more than the current S$1.28 for the cheapest app in its online store.
According to tech news site The Next Web, the rise in price is due to fluctuations in exchange rates; and the changes are slated to take place within the next 72 hours.
Following this price hike, app subscriptions will not be interrupted in Singapore, Canada, New Zealand and Mexico. Subscribers will receive an email from Apple notifying them about the price increase and an option to turn off their subscription "shortly before their existing subscription renews", according to a screenshot of an email sent to iTunes developers that was posted on the site.
However, subscribers in Russia and South Africa will need to resubscribe at the new price, while Israel will not be affected as auto-renewable in-app purchase subscriptions are not supported there, said Cupertino in the same email.
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