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Apple refreshes iPod line, cuts touch model prices

Gregg Keizer | Sept. 11, 2008
Apple Inc. has revamped its iPod music players and launched a new version of iTunes that includes a new community-based music recommendation feature.

FRAMINGHAM, 9 SEPTEMBER 2008 - As anticipated, Apple Inc. today revamped its iPod music players and launched a new version of iTunes that includes a new community-based music recommendation feature. The company also promised to issue an iPhone update to solve the dropped call problems that have plagued users since July.

"There were no surprises today," said Ezra Gottheil, an analyst with Technology Business Research Inc "Everything was nicely done. Anyway, having a surprise every three months is not a great business model," he said, referring to Apple's habit of sneaking in something unexpected during many of its product launches.

Both the iPod nano and iPod touch lines have been redesigned, said CEO Steve Jobs , who opened the presentation and held the stage for much of the hour. Prices of the iPod touch have also been reduced.

"You will be blown away by how thin it is," Jobs said of the new iPod nano, which is taller and narrower than the current generation. The new nano comes in a wider range of colors -- nine all told -- features an iPhone-like accelerometer so it recognizes when its orientation has been changed from portrait to landscape, and has doubled its memory capacity while retaining its previous prices.

The new iPod nano 8GB , which costs S$248, goes on sale immediately in the United States, but won't be in stock for a few days, while the 16GB model, priced at S$328, should be available no later than this weekend or early next week, said Jobs. Availability information for the Singapore market was not available at press time.

Last year's iPod nano was priced at S$238 for the 4GB model and S$318 for the 8GB device.

Jobs demonstrated the accelerometer, which reorients the 2-in. screen depending on how the next-generation nano is held. Turned sideways, for instance, the nano will now show downloaded albums in Apple's Cover Flow mode, which displays album cover art and lets users cycle through albums. The accelerometer can also be used to set the nano to "shuffle" mode simply by shaking the player, something Jobs showed by moving from Simon and Garfunkel to Dean Martin to John Mayer with two shakes.

Apple has also refreshed the iPod touch, which is now thinner and sports a speaker on the side. Memory configurations have not changed -- Apple will still sell 8GB, 16GB and 32GB models -- but prices have been cut to closer match those of the iPhone 3G .

The new iPod touch will sell for S$388 for the 8GB model, S$498 for the 16GB and S$648 for the 32GB. The original iPod touch was sold starting at S$498.

 

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