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Apple purposefully avoids enterprise at WWDC

Matt Kapko | June 21, 2016
Enterprise definitely was not the star of Apple's show at WWDC last week. The company barely mentioned business users or developers during the opening keynote, but it did introduce several improvements that should have far-reaching implications for enterprise coders and IT.

Apple's keynote is the most public-facing WWDC event, but it's also the least significant for attendees, according to Fischer. "Developers come to WWDC to learn about the guts of the flashy things mentioned at the keynote and how they can use the new tools and libraries in their apps."

The company didn't address business developers specifically, but it introduced several improvements that could be useful to them, Fischer says, including the new iOS APIs. "You don't have to call someone by name for them to know you're talking directly to them."

Apple geared the majority of technical demonstrations at WWDC toward consumers, but changes to its underlying technology will impact enterprise developers, according to Moorhead. The company's decision to open up its most popular native iOS apps to external developers also has strong implications for the enterprise, he says. "Route drivers could have simplified maps and directions to reach their destination … Siri could be used by food handlers to invoke the right recipes or instruction manuals without touching the phone … [and] iMessage could be linked to a bot to answer questions and ask the right questions," Moorhead says. 

So while the company didn't make many big business announcements at WWDC, it didn't have to, according to Fischer. Apple is already bringing its well-known "consumer experience to the enterprise worker," he says. "Apple doesn't need to court the enterprise with splashy announcements or new tools."


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