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Apple knows where shoppers are in its stores with nationwide iBeacon rollout

Zach Miners | Dec. 9, 2013
Apple is taking a closer look at shoppers in its retail stores, under a new program that will push product-related information to their mobile devices using its iBeacon trackers.

Beyond improving the bottom line for its own stores, Apple hopes its iBeacon technology could usher in all sorts of applications. The technology could provide third-party apps "a whole new level of micro-location awareness, such as trail markers in a park, exhibits in a museum, or product displays in stores," Apple said in a statement.



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