Munster noted Apple's relatively late entries in the MP3 player, smartphone and tablet markets as proof that: "Apple is always a comfortable number two."
Schiller seems to back up Munster's suggestion, he is reported to have said that digital-wallet mobile-payment services are "all fighting over their piece of the pie, and we aren't doing that."
Yankee Group analyst Nick Holland agrees: "Right now it is just a gold rush." Holland notes that the business models and leaders will be more solid in 18 months the market is nascent enough that Apple can afford to take its time, according to the WSJ report.
There is still speculation that Apple will introduce Near Field Communication with the iPhone 5, which is expected to launch in September or October, however, according to air transport IT and communications specialists SITA, if Apple's new iPhone doesn't have NFC "it's game over".
SITA's Jim Peters believes retailers should prepare for the arrival of NFC: "There is a lot of debate that NFC will never take off because of all the arguments. But you need to get ready, this is coming. This is going to happen. By the end of the year the majority of smartphones that you go and buy will have NFC on them. If in October the next iPhone comes out and it has NFC on it, it's game over."
MasterCard's Ed McLaughlin hinted that Apple was venture down the credit card/payments road. "I don't know of a handset manufacturer that isn't in the process of making sure their stuff is PayPass ready," McLaughlin said.
There are also claims that Apple will use Bluetooth 4.0 instead of NFC.
Gartner claims mobile-payment transactions will exceed $600 billion world-wide by 2016, up from $172 billion this year.
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