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Apple apologizes to China over warranty policies

Michael Kan | April 2, 2013
Apple CEO Tim Cook apologized to Chinese consumers over concerns about its warranty policies after government-run media attacked the company for its customer service.

It's also not the first time Apple has faced a public relations battle in the country. A year ago, the company found itself locked in a legal battle over the iPad trademark in China. The case gained widespread media attention, and threatened to block Apple's tablet sales in the country. The company later agreed to pay US$60 million to buy the trademark from a little-known Chinese display maker.

Apple's apologies are rare. But China has become the company's second largest market, where its suppliers also manufacture the iPhone, the iPad and Mac products.

Since becoming Apple's CEO, Cook has made two visits to China, and met with government officials, including Li Keqiang, now the premier of the country. In his Monday apology, Cook said the company still had much to learn in China with regards to its operations and communications.

 

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