APJ businesses prioritise reducing time to market for new products and services as well as reduction in enterprise hardware budget, according to a new study from IDC.
The study identified faster time to market and new channels of delivery and engagement such as eCommerce and mCommerce as the top two business drivers for flash.
74.9 percent of business leaders initiate digital transformation of business processes and business models to quickly bring to market new products and services.
74.6 percent initiate these models to build deeper understanding of customers' buying preferences and 61.5 percent to improve the quality and response time of post-sales services.
"Operational efficiency, cost optimisation and market expansion are the top three strategic imperatives for businesses in APJ, based on IDC's C-Suite Barometer survey in 2015," said Rajnish Arora, vice president, Enterprise Computing IDC Asia/Pacific. "All-Flash Storage systems not only drive cost optimisation but help drive business transformation and innovation which are the cornerstones for success in IDC's 3rd Platform era. Flash will help IT deliver new capabilities to business that will enable them to become much more predictive than reactive in the increasingly hyper-competitive business environment."
Increased demand for AFA
Demand for All-Flash Array solutions is set to increase in order to support these transformation priorities.
A 40 percent uplift in business adoption is predicted over the next 12 months and 72 percent of respondents indents to deploy AFA by mid-2016 (a 40 percent annual increase).
15.5% organisations in China, 24.7% in India and 23% in Australia appeared most bullish about the prospect of All-Flash DCs in the future.
The top drivers for adopting AFA were reducing storage capex spend (69 percent), reducing product development cycles/ quick-to-market (68 percent) and supporting larger numbers of customers, partners and suppliers (63 percent).
"In today's business environment, executives face an unprecedented level of complexity. On top of this, the pressure to produce faster and innovate quicker is increasing," said Dmitri Chen, chief operating officer of EMC Asia Pacific and Japan. "Access to real-time analytics with quicker decision support and real-time development is key, making AFA one of the fastest growing segments. In fact, customers of our AFA Solution, XtremIO, are dramatically reducing development time and driving down costs, achieving the agility they need to remain competitive."
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