Hong Kong-based mobile app creator Animoca Brands has partnered content provider Lionsgate and feature film producer Splash Entertainment to produce two mobile games.
The mobile games will be an extension of Lionsgate's 3D animated movie, Norm of the North, which will be aired in theatres next Friday (15 January 2016). The movie follows the journey of a polar bear named Norm and his three lemming friends who travel to New York to fight a land developer set to destroy their Arctic home.
Called Norm of the North's Digit Dodge, the first game is a multiplayer edutainment app that aims to help enhance children's mathematic skills though a snowball fight between Norm and his friends. The app is now available for download from the Apple App Store and Google Play Store.
In the second game, players can compete against each other to dodge obstacles and build up points while immersed in Norm's Arctic world and adventures in New York. It will be available for download towards the end of this month.
According to a joint press statement, the three companies said that the collaboration is part of their efforts to to develop value-added content and brand extensions for fans.
"As Lionsgate continues to expand the world of our films to games, it is mission critical for us that our filmmakers and the game developers work together to help create the best experience for our fans. We are very pleased to have partnered with Animoca Brands and Splash Entertainment on these mobile games," said Peter Levin, President, Interactive Ventures and Games, Lionsgate.
Besides the Norm of the North collaboration, Lionsgate recently partnered with IGT on an Orange is the New Black slot machine, which was simultaneously launched into IGT's DoubleDown Casino app. The company is also currently developing the John Wick virtual reality game in collaboration with Starbreeze and Grab Games. Additionally, Lionsgate has partnered with Starbreeze to create game pack extensions for both John Wick and Point Break in its global sensation PAYDAY 2.
As for Animoca brands, the two Norm of the North games add to their strong portfolio of brands including Garfield, Doraemon, Ultraman, Paris Hilton and various Mattel brands.
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