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Amazon cuts publishers out of the mix, makes deals with writers

Angela Gunn | Oct. 19, 2011
The traditional publishing model involves a writer begging a publisher through queries, agents, and any other avenue. Once their manuscript has been accepted, the publisher prints and markets the book.

If you're an industry expert, write the book yourself, then pay a professional editor. Get in touch with an editor prior to writing; chances are good they'll have some great tips. You may even be able to find an editor who specializes in your particular industry.

How Do I Develop a Budget?

Your budget should include the services of a professional editor and a professional cover designer. While a few thousand dollars to $10,000 may seem like a lot, if you're releasing a useful book, people will buy it and you may make that money back. Very few marketing tools offer that benefit.

What About the Cover?

Authors who self-publish often insist that it makes financial sense to invest in a good cover and layout design to sell your book, since this first impression usually sways a buyer. Hiring a decent designer will generally set you back $500 to $2000. If you don't do that, you'll have to lay out the book according to the CreateSpace requirements.

A book will cost time and dollars, just like any other marketing effort. If you're in an industry where knowledge is your capital--such as real estate, law, or finance--a book can increase your credibility. It also makes a great handout to clients. That one-time investment can continue paying out for years to come.



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