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Accelerating innovation in Hong Kong

Adrian M. Reodique | Dec. 14, 2016
Accenture's Interactive Studios will enable rapid prototyping and immersive simulation of client environment.

Accenture's Brian Whipple
Brian Whipple, Global Head of Accenture Interactive. Credit: Accenture Interactive's website

Accenture has opened its Interactive Studios in Hong Kong, which will serve as a venue for their clients to co-create, innovate, and apply latest digital technologies.

The 40,000-square-foot studio is located at One Island East in Quarry Bay. In the studios, clients will have access to Accenture Interactive, Fjord, and PacificLink for their digital strategy, creative ideation, service design, marketing campaigns, content and technical implementation.

The Interactive Studios has fully configurable workspaces that feature collaboration tools such as the latest conferencing and interactive whiteboards, which allow the users -- in the room as well as remotely -- to simultaneously write on whiteboard or tablet as if they are together.

Besides that, the studio has function-specific zones like a workshop space that enables rapid prototyping and immersive simulation of client environment. It also has a content studio, including post-production facilities, which focused on creating, producing and scaling, as well as marketing and advertising campaigns worldwide.

"Our Hong Kong digital studios are meant to inspire - not just our people but also our clients - who want to create the next, transformative customer experiences with us," said Brian Whipple, Global Head of Accenture Interactive, in a press release. 

"Our goal is to balance forward-thinking innovation with the practicality of applying it now in an environment that promotes agility, co-creation and experimentation to help our clients innovate in the 'new.' Together we not only imagine the future but we actually deliver it," Whipple added.

Meanwhile, Accenture said they are planning to expand its Interactive Studios into mainland China in the future.




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