Today, vendors are challenged by the fact that they have to make enterprise communications more unified and intelligent. At the same time, they need to know how to deploy and manage globally accessible workspaces. Compliance too is an issue and vendors also have to overcome regulatory roadblocks. Providing secure, personalized access to corporate data is a must and vendors have to focus on this aspect while providing a UC solution.
Some of the challenges that are holding the adoption of UCCaaS back are the existence of critical concerns related to security, reliability and ease of maintenance; lack of standard equipment within enterprises; last mile connectivity, which remains a challenge; immature business processes; low awareness levels; high communication costs due to lack of UC usage; and regulatory challenges, which restrict effective use of UC &C technologies.
What is your go-to-market strategy for the coming year?
Our collaboration services are an extension of our global connectivity services. We support both direct and indirect sales channels with high touch of specialized resources. These resources include specialized sales resources and solution architects that can craft solutions to align with our clients' business outcomes.
Additionally, professional services resources are able to provide services like discovery and assessment services to build a plan as well as develop customized on-boarding, deployment and adoption services such that deployment intervals are achieved and the user experience is maximized.
Our partner programs are tasked with taking core competencies from our enterprise solutions and joining these with the specialist skills and unique added value of our indirect channel partners to provide customers with complete solutions. Rather than relying on a large number of companies, we mainly focus on building successful collaborative working relationships with a small number of highly skilled partners, with their own areas of specialization.
What are your future plans for India?
Our focus, not only in India, but globally, is in supporting customer's end-to-end. When we work with any of our customers to help them transition their infrastructure, applications or business process to cloud, we don't limit our solutions offering only to a cloud asset. We take a holistic view and give them an overall solution, which will involve cloud, global connectivity through our network infrastructure, professional services around migration, security and compliance.
One of the areas, where we have taken a leadership position - is connecting to the other cloud leaders in the global arena like Amazon, Google, HP, Microsoft and the list is growing. On one side is our customers' assets and on the other hand is all global assets of other cloud leaders, which are connected to our private IP infrastructure backbone-which spans in more than 150 countries and help disseminating data in a secured, global environment with a provisioning time of less than a week.
Source: Computerworld India
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