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ABI Research ranks Apple as top ultrabook vendor

Jack Loo | Nov. 27, 2012
The analyst firm predicts ultrabook sales to pick up, thanks to falling prices.

ABI Research has ranked Apple as the top vendor ahead of Lenovo and Samsung in its Ultrabook Competitive Assessment report.

According to ABI Research, a large portion of Apple's success is due to the company's global presence, market strategy, and dominant market share for its MacBook Air line. ABI Research analysts predict that Apple will ship almost three times as many ultraportables by the end of 2012 as its nearest competitors.

Samsung, placed in second spot in the report, was praised for its market support activities for marketing and advertising, strategic partners, and product portfolio. Lenovo was ranked in third position for its strong market strategy and diverse array of ultrabooks, said ABI Research analysts.

However, the ultrabook market has not taken off with a flying start that industry insiders expected, said Josh Flood, senior analyst, ABI Research.

Growing media tablet popularity, the launch of Windows 8 late in the year, and generally high ultrabook retail prices are the main inhibitors. "However, device prices will fall and consumers will soon realise that 'content creation' on a media tablet is neither easy nor convenient," said Flood.

 

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