Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

A look back at Apple's 14 most cryptic event invites

Ashleigh Allsopp | March 11, 2016
Apple is famous for hiding clues in its event invitations, so here we look back at 14 of its most cryptic invite designs

Apple's original iPhone event invitation


slideshow image

Back in 2007 Apple released this invitation, with the tagline: "The first 30 years were just the beginning. Welcome to 2007."

The invite hinted at big things to come, and of course, it was at Macworld 2007 that Steve Jobs unveiled the very first generation of iPhone during this event.

Apple's 2008 WWDC invitation


slideshow image

Apple's 2008 WWDC invite hinted at two major launches, which turned out to be the App Store and the iPhone 3G.

Apple's 2008 MacBook Air event invitation

slideshow image

2008 also saw the launch of the first MacBook Air during Macworld 2008. Apple left a huge clue to the new MacBook in the invitation's tagline: "There's something in the air."

Apple's 2008 WWDC invitation

slideshow image

Apple's 2008 WWDC invite hinted at two major launches, which turned out to be the App Store and the iPhone 3G.

iPhone 4S event invitation

slideshow image

The iPhone 4S event's invitation was extra cryptic, showing the date, time, place and product type through a series of four familiar iOS icons, with the tagline 'Let's talk iPhone'. The event also saw the launch of iCloud and iOS 5.

Apple iPad 2 event invite

slideshow image

Also in 2011 was the launch of the iPad 2. The event was conveniently held on the 2 March, so there was a nice big number two on the invitation, with the calendar page peeling back to reveal an iPad beneath it. The tagline, "Come see what 2011 will be the year of", also hinted at the iPad 2.

Apple's iPad 3 event invite

slideshow image

In 2012, Apple issued an invite for its third-generation iPad's launch, which clearly pointed towards a tablet related launch. The new iPad had a Retina display, which is likely the meaning behind the "really have to see" part of the tagline. Apple also announced the Retina MacBook Pro at the event, as well as iOS 6, some updates to its other Mac ranges and more.

Apple's iPhone 5 event invitation

Later in 2012 came the iPhone 5 launch invite, which made it quite clear than the iPhone 5 was coming with the large number 5 shadow beneath the 12 (which stood for the 12 September date of the event).

slideshow image

Later in 2012 came the iPhone 5 launch invite, which made it quite clear than the iPhone 5 was coming with the large number 5 shadow beneath the 12 (which stood for the 12 September date of the event).

 

Previous Page  1  2  3  Next Page 

Sign up for CIO Asia eNewsletters.