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A look back at Apple's 14 most cryptic event invites

Ashleigh Allsopp | March 11, 2016
Apple is famous for hiding clues in its event invitations, so here we look back at 14 of its most cryptic invite designs


Apple's event invites decoded: 21 March 2016

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It's official: Apple is hosting an event on 21 March and we're all invited. In traditional Apple fashion, the company has included a cryptic tagline in its invitation to the event, and we here in the Macworld headquarters just can't help but try to decode it.

The tagline, "Let us loop you in," could mean a couple of things. The first thing we thought of was new Apple Watch straps. But there's also the address of Apple's event, which is 1 Infinite Loop situated on Apple's Campus in California. Perhaps Apple is going to share some detail on its new Spaceship Campus.

Then there's the colours, which are familiar because they represent the four colours available for the iPhone 6s and iPhone 6s Plus. It's possible that the new iPhone SE will be available in the same colours, and maybe also the iPad Air 3 and new MacBook, too.

Let us know what you think of Apple's latest invite in the comments section below.

Turn to the next slide to see more of Apple's previous cryptic invitations, as we remind ourselves of events past and the clues that Apple sneakily (and sometimes not so sneakily) hid within its invitation designs.

Apple's event invites decoded: iPhone 6s

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Back in August of 2015, Apple released a cryptic special event invitation for an event on 9 September, when the company announced the iPhone 6s and iPhone 6s Plus, a revamped Apple TV, the iPad Proand a new iPad mini.

This time we were in front of the big leaf from Apple's logo; underneath it sat the enigmatic catch line "Hey Siri, give us a hint."

Not satisfied with this ambiguous clue, we asked Siri to, well, give us a hint. The invitation is very clear, after all; Siri should tell us something about the event. Here's what she replied:

  • At first sneaky Siri wanted to confuse us:"I can neither confirm nor deny that I am not authorised either to confirm or deny that I cannot disclose anything that you would then have to confirm. In any case, I would deny it. Got it?" No, to be honest we didn't get it, did you?
  • The second time she was still puzzling, trying to put us in the wrong direction. "What, you can't tell from my colourful wavey words?" Is she referring to the colourful waves that appear on the invitation underneath the big leaf?
  • The third time Siri understood we were not going to give up; so she tried a new strategy. She attempted to flatter us to make us forget our goal. "You're cute when you're desperate for information." Wait, desperate? That's not flattering, is it?
  • The fourth time we finally got something more substantial."The only hint I can give you right now is a hint of lime. And that there's a big announcement on 9 September."At least now we know that the announcement is going to be big.
  • The fifth time Siri was quite rude."You'll have to wait until 9 September. I bet you were one of those kids who snuck downstairs to open presents early, weren't you?"
  • The sixth and last answer?"Why don't you check a rumours blog? That's what I do."


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