"To make images render more efficiently, ensure they are compressed, consolidated, correctly sized and formatted, and optimized so that images below the fold are deferred," advises Tammy Everts, Web performance evangelist, Radware, which provides networking for data centers with solutions for application delivery, security and virtualization.
7. Make sure you have analytics in place -- so you know which pages are attracting views (and which are not). "Make sure every page of your website has a tracking code for Google Analytics or whichever analytics platform you're using," says Kari Rippetoe, director of content and marketing services, Marketing Mojo, a full-service online marketing and demand generation agency. "The more you know about your visitors [and what they are viewing], the better equipped you'll be for improving both their customer experience on your site and your bottom line."
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