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6 things marketers need to know about beacons

James A. Martin | Feb. 25, 2016
Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.

In the near future, beacons will find their ways into smart home systems, too, according to Kroeter of the Bluetooth SIG. Imagine arriving home after a long day — at an enterprise marketing job, perhaps — to a home that automatically senses your presence, switches on the lights, and turns on a favorite playlist. This sort of "useful contextual awareness," according to Kroeter, could play a significant part in the future of beacons.


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