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6 opportunities for enterprise channels in 2013

Channelworld India staff | May 2, 2013
Here are the six opportunities that solution providers should consider to grow business and stay profitable.

Opportunities are what we constantly seek. But, often, to access them we need to know where to look. For many partners, the budgetary restrictions of a slothful economy have proved detrimental to growth. But this new fiscal is not one for brooding. It is one that can offer big rewards. There are huge opportunities available for those who have a nose for success. Government initiatives, the insatiable appetite of mobile consumers, and under-served markets, are all in readiness to incorporate and nurture the next big money spinning venture of small and big channel partners alike. It is for solution providers to surmount the challenges of the present and keep pace with the opportunities before them. So, before you strategize about your next move for the new fiscal, take a look at these six exciting avenues where you can find better opportunities to invest and build a robust business.

The Government Gold Mine

The Opportunities: Government continues to be a big buyer of technology in India. With an estimated 11 percent increase in IT spend by the government for the next year, channel partners--across the country--will get a chance to capitalize on the opportunities, and consolidate their positions.

The Government of India will spend a colossal Rs 368 billion on IT products and services in 2013; an increase of 10.5 percent over its 2012 spends. The government has also allocated substantial funds for e-governance and computerization of various departments: A move that should provide enough opportunities for partners to capitalize.

Some channel partners like CCS Computers are already smacking their lips at the rich prospects. "With the government sector contributing nearly 65 percent to our revenues, we expect to make Rs 120 crore from this sector this fiscal," says Rajesh Bhatia, MD, CCS Computers. This Delhi-based solution provider has already cornered revenues upwards of Rs 100 crore in 2012-13 from the government sector [including defence and PSU] alone.

The Union budget has also offered some wriggle room for partners to maneuver in this sector. "The Budget has provided a plethora of new opportunities for partners. There will be demand for datacenters as new mini-economic zones are being set up. Therefore, boxpushers can look forward to a beneficial stint in the government sector," says Sanchit Gogia, principal analyst, IDC India.

Initiatives by various ministries and state governments have thrown open more avenues for solution providers. Hyderabad-based Shell Networks anticipates that the government sector will provide opportunities around State datacenters, IPV6, cloud, and BYOD, among others. Across the state, demand for datacenters and migration to the IPV6 platform have increased. "We have identified service revenue in this space. State governments have rolled out requests for proposals (RFPs) for their e-Panchayat initiatives which require IT infrastructure," says A.L. Srinath, CEO, Shell Networks.


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