12. You don't have a social media presence, or don't engage with customers on social media. "I see this all the time: Either an ecommerce business doesn't have a social media presence at all (big mistake) or they have a sizable digital footprint on social media but they spend zero time engaging with their current and/or potential consumers," says Holley. That "can lead to a bored or [disengaged consumers] who may not unfollow you but [will] certainly stop spending their money with you."
Instead, invest in social media "engagement -- responding to comments [on Facebook, Twitter, Pinterest and Instagram and] interacting with consumers when they post one of your products on their [social media] page. It can lead to increased sales."
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