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12 easy ways to lose your ecommerce customers

Jennifer Lonoff Schiff | May 8, 2015
Ecommerce, customer relationship and marketing experts reveal the fastest ways to turn off shoppers and offer advice for what you can do to ensure customers don’t leave your site and make their purchases elsewhere.

12. You don't have a social media presence, or don't engage with customers on social media. "I see this all the time: Either an ecommerce business doesn't have a social media presence at all (big mistake) or they have a sizable digital footprint on social media but they spend zero time engaging with their current and/or potential consumers," says Holley. That "can lead to a bored or [disengaged consumers] who may not unfollow you but [will] certainly stop spending their money with you."

Instead, invest in social media "engagement -- responding to comments [on Facebook, Twitter, Pinterest and Instagram and] interacting with consumers when they post one of your products on their [social media] page. It can lead to increased sales."


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