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11 ways to build your online brand

Jennifer Lonoff Schiff | July 27, 2016
Branding, marketing and small business experts share their tips on how to turn your startup into a recognizable brand.

One way to get your brand noticed on Twitter and Instagram is to “create a fun, memorable and unique hashtag for your brand,” says K.B. Lee, founder & CEO, Ever Bamboo, the maker of bamboo-based deodorizers. Just “make sure you are the only [company] using the hashtag. For us, it’s #RethinkTheStink.”

9. Include/Publish reviews on your website. “Having numerous published reviews helps establish credibility and directly helps sales and marketing efforts,” says Mikhail Ledvich, head of Marketing, Shippo. “They can be promoted on social media, quoted in your collateral and help you stand out from other vendors as a customer-focused brand that delivers on your promises.”

10. Subscribe to Help a Reporter Out (HARO) and/or ProfNet. HARO and ProfNet connect journalists and bloggers with sources. Both are a great, inexpensive (or free) way for startups to connect with reporters and get publicity.

11. Actively promote your brand offline. “Join professional groups and boards, go to events, donate your time to charities, give presentations and guest lectures,” says Shaun Walker, cofounder & creative director, HEROfarm, a marketing and public relations firm. “The more you put your business out there and are seen, the more name recognition you earn on your way to becoming a household name and gaining that incredibly important third-party validation. Even if a potential client or customer has never met you, you have the backing of trusted sources that confirm your credibility.”

“Add your logo to [promotional items] and hand them out as gifts,” says Bloem. Everyone loves getting a gift. Also be sure to put your logo on uniforms, if your company has them, or on polo shirts staff members can wear. It will increase your brand’s visibility.


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