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10 myths marketing technology vendors want you to believe

James A. Martin | April 1, 2016
Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

An agile foundation can help marketing organizations better understand and benefit from the rapidly growing martech product landscape, according to's Brinker. However, it's up to marketing teams to figure out how to reorganize themselves around martech tools and agile frameworks. Most vendors offer some level of customer education on how to use their tools, Brinker says, but they aren't typically prepared to provide consulting services for how marketing departments can reorganize to receive maximum impact from the software.


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