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You'll pay a premium for the new Samsung Galaxy Note Edge

Matt Hamblen | Nov. 4, 2014
The price, US$1,160 unlocked, and innovative display could limit sales.

It isn't likely that the higher cost of the curved display is the entire reason for the steeper price, however. "The higher price is about status as well as function," said Jack Gold, an analyst at J. Gold Associates. "Why do people pay thousands of dollars for the right label on a watch or a car or designer clothes? Are they really that much better? To a certain class of buyers, status is important."

Samsung's strategy with the Edge is a good one, Gold argued. "It gives the air of 'this is not for everyone.' Exclusivity can drive product sales, but it can also backfire."

Gold agreed that Samsung might be using price to limit supply, and said that other smartphone makers will follow suit. "I think you'll see many attempts to go premium in a smartphone market that is pretty much a commodity market at this point," he said.

Like the recently released Galaxy Note 4, the Edge has a digital stylus called an S Pen that has mouse-like functionality and can be used to record handwriting. Both devices also have a 16-megapixel rear camera and a 3.7-megapixel front camera.

The Edge includes a 2.7GHz quad-core processor and a 3,000 mAh battery. In addition to the 32GB of storage and 3GB of RAM, it has a microSD card slot to support another 128GB of storage.

 

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