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Yandex steps up to Google with interactive snippets in search results

Sophie Curtis | June 10, 2013
Rich snippets are "mere decoration," claims CTO

"Our next step in mobile for these islands will be to integrate this Open Graph interface and use it to help mobile users get into the right context in the right app."

Islands are being rolled out to Yandex's 8 million users in Turkey today and will then be introduced to Yandex's broader customer base in Russian, Ukraine, Belarus and Kazakhstan in the coming months.

The feature will be available for all searchers on different types of devices, launching first on PCs, and then on mobile devices and tablets.


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