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Yahoo to focus on search -- and Google

Sharon Gaudin | Jan. 30, 2013
Yahoo CEO Marissa Mayer says the company plans on a big comeback in the Internet search business, which means directly taking on industry giant Google.

Yahoo was at one time a very strong player in the search business. The problem for Yahoo is that those days are gone and Google is now the leader by a wide margin.

Kerravala noted that Yahoo would need a major slip up from Google to create an opening in the search business.

"Yahoo would have to see something that Google misses," he said. "Google is on top of search, that's been proven over the years." he added.

"Given [Yahoo's] history, I don't think she's thinking too big," Shimmin said.

"In the past, Yahoo was very much a powerhouse in the search market. Time has passed, though, and Google has built on its success, so it will be difficult for Yahoo to achieve what it once had," he added.


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