Photo - (from left) Yahoo! Malaysia's Country Editor and Audience Head, Marc Lourdes; andCountry Ambassador & Sales Director, Jon-Tjin Kee at Yahoo! Malaysia's new office.
Technology firm Yahoo! is targetting double-digit growth in Malaysia with personalised campaigns, products and content, it said.
Malaysia is a key market, said Yahoo! Malaysia country ambassador & sales director, Jon-Tjin Kee, who added that he sees many positive indicators in the local economy.
"There will be up to 25 million Web users in Malaysia by 2015. Malaysians will be spending more time online while reading news, checking on stock updates, watching videos and sharing photos to family and friends," said Jon-Tjin.
"The ICT sector will continue to be a strong contributor to Malaysia's gross domestic product [GDP]. The government expects to raise Malaysia's ICT contribution from 9.8 percent of the GDP in 2010 to 17 percent by 2020 under the Digital Malaysia initiative," he said.
"Malaysian Internet users spend almost 20 hours per week online, amounting to be almost a third of their time [32.1 percent] on social networking sites," said Jon-Tjin. "Malaysia has one of the highest smartphone ownerships in the region at 27 percent. Smartphone ownership and usage is also expected to reach critical mass in Malaysia within the coming year."
"On average, mobile Web users spend 20 percent of their time on mobile devices on social media," he said. "And about 18 percent on music or videos, 17 percent on playing games, 14 percent on search for general information and 13 percent on email. These form their daily habits and Yahoo! is focused on making them more inspiring and entertaining."
This all should fuel impressive growth in Malaysia, according to Jon-Tjin.
Sign up for CIO Asia eNewsletters.