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Yahoo Malaysia launches parenting portal

AvantiKumar | Aug. 11, 2011
Parenting World collaborates with Yahoo Malaysia, Danone Dumex and OMD Malaysia.

Yahoo Malaysia launches Parenting World

PHOTO - Screenshot Yahoo Malaysia 's Parenting World



Yahoo Malaysia has launched a new portal 'Parenting World' as a result of a collaboration with Danone Dumex and OMD Malaysia.

Speaking on 10 August 2011, Yahoo Malaysia sales director Jon Tjin Kee said the site (http://my.specials.yahoo.com/parentingworld/) is the first parenting site launched by Yahoo and provides a one-stop location that caters to a growing segment of mothers, mothers-to-be and parents looking for information on pregnancy, child care and insights into nutrition and child health.

"We are excited to offer a platform that allows advertisers to develop outstanding solutions with original content and deep editorial integration," said Jon. "We are confident that Danone Dumex will successfully leverage Yahoo's rich digital canvas to engage parents in an experience that goes beyond reach to a valuable brand engagement, in context and at scale."

According to children's nutrition firm Danone Dumex marketing director, Ang Chong Lee: "There is a growing need among mothers to understand that childcare and getting the right advice about nutrition are two independent issues. With social and digital networking becoming such an integral part of consumers' lifestyle today, our collaboration with a premier digital media partner like Yahoo will help connect, inform and educate them in meaningful ways."

"The combination of Yahoo's digital canvas and OMD's proprietary consumer insights tools will deliver uniquely tailored content experiences that will build affinity with Danone Dumex," said OMD Malaysia general manager, Angeline Lum.

 

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