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Yahoo growth stalls months after Mozilla deal

Gregg Keizer | June 29, 2015
Yahoo's share gains since November from a deal with Mozilla may be a clue about whether the search company can attract more users through the just-announced contract to change Internet Explorer's and Chrome's default search through installations of Oracle's Java.

If Yahoo gets swapped in as the default search engine on only 10 percent of the IE and Chrome browsers equipped with Java -- Oracle's software, Mayer claimed, is on 89 percent of all personal computers -- it would push Yahoo to about 16.5 percent of the worldwide search market, making it the clear No. 2 behind Google and well ahead of No. 3 Bing in Net Applications' measurement.

No wonder Mayer said of the Oracle deal: "It's a great distribution opportunity for us."

But it could easily backfire. Users have long lambasted both Oracle and Ask.com, which was just replaced by Yahoo, as shameless trickery because of the automatic opt-in.

More notable was that the bundling with Java never did much for Ask.com: StatCounter's May numbers had Ask with a 0.7 percent share -- the same as a year ago -- while Net Applications tapped it at an even lower 0.1 percent.

 

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