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Yahoo goes after younger, mobile users with reported Hulu bid

Sharon Gaudin | May 29, 2013
CEO Mayer tries to refresh Yahoo with strong video acquisition.

Those acquisitions are aimed squarely at a younger, more mobile user base.

Mayer, who was a top executive at Google, arrived at Yahoo last summer with the mandate to return the company around and create excitement around the brand.

Earlier this year, she kicked off the revamp with a new look for Yahoo's homepage.

 

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