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Yahoo CEO talks mobile, advertising and Tumblr

Matt Kapko | March 20, 2014
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Those streams also play a big part in Yahoo's burgeoning suite of programmatic advertising options, including an ad exchange and ad manager that will be launching in the coming months, she says calling the offering "the first of its kind in terms of a unified marketplace."

Tumblr Ads Deliver Promising Numbers
Of course no interview with Mayer is complete without getting her latest thoughts on Tumblr, a company Yahoo acquired for $1.1 billion last May, and moderator GroupM's Chief Digital Officer Rob Norman did not disappoint.

"One of the most exciting pieces about Tumblr is the fact that it's such an amazing canvas for storytelling," she says. "Tumblr is the home of the world's creators, but there's nothing as creative as advertising."

So in that forum of creativity with more than 150 million blogs today, how are ads performing? "The average post on Tumblr gets re-blogged 14 times," she says. "The average sponsored post on Tumblr gets re-blogged 10,000 times."

 

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