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Yahoo Axis may be game changer for search and the troubled company

Sharon Gaudin | May 25, 2012
With Axis, Yahoo is trying to change the search game, while also trying to change its image as a troubled company.

Moorhead noted that visual search could be a problem for Google and Bing because it's a departure from the norm. "It breaks their user models," he added. "Yahoo can score immediate points with the fact they are even doing something unique. If Yahoo can develop a strong following with any demographic, they have won some ground."


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