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.xxx to launch porn search engine

Grant Gross | Sept. 27, 2012
The company behind the .xxx top-level domain plans to launch a search engine in an effort to drive more traffic to .xxx websites and give pornography fans a more satisfying search experience.

After searchers find what they're looking for and click through to an adult site, "then, yes, the assault on your senses will begin," Lawley said.

ICM promised a search engine when it received permission to launch the .xxx TLD. The top-level domain has 240,000 names registered since it launched last December. About 80,000 of those are defensive registrations to protect trademarks, Lawley said.

The company's original forecast in its 2004 application to the Internet Corporation for Assigned Names and Numbers (ICANN) for the .xxx TLD had 125,000 names registered in the first five years of .xxx, Lawley said.

ICM plans to launch a micropayments system early next year, in an effort to combat porn piracy, Lawley said. Paying US$30 for a monthly subscription to a porn website is "yesterday's business model," he said. "Even Netflix is only $7.99 a month."

The micropayments service will allow customers to pay less than $2 for a single video clip, similar to iTunes, he said. People want to buy smaller amounts of porn from multiple sources, he said.

 

 

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