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Windows Phone scuffle: Microsoft starts fight between HTC and Nokia

Shane O'Neill | Sept. 24, 2012
Microsoft has to increase Windows Phone phone volume or it won't survive, partner loyalty be damned.

Nokia is understandably not happy with HTC. The company's marketing chief Chris Weber responded with some fightin' words via Twitter and an official statement, accusing HTC of "tactically rebranding its products" while Nokia commits to building a franchise exclusively around Windows Phone.

As if Nokia has a choice, this being an exclusive partnership and all.

As analyst Kay mentioned, maximizing phone volume for the holidays is all that matters so it's understandable that Ballmer is committing a little adultery here.

But still, this latest spat between HTC and Nokia shows that Microsoft's partner-driven model of the PC market may create havoc and infighting in the more competitive smartphone game.


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