In the shorter term, said Reith, Update 3 will give Microsoft the chance to continue growing its share of the smartphone OS market. "I am not sure Update 3 will have any consumer effect other than [as] the gateway to bringing 5-in., and possibly larger, Windows Phone 8 smartphones to market. This is the overlying consumer buying trend so in that sense it will have a positive effect."
According to IDC, Windows Phone powered 3.7% of the smartphones shipped in the second quarter, the most recent for which the research firm has released estimates. That was up from 3.1% in the same period the year prior.
"The smartphone market might be an Android and iOS race when it comes to market share but we have made it clear that we consider Windows Phone 8 the third platform and expect it to grow in the coming years," Reith said. "Not surpassing Android or iOS, but continuing to grow."
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