It's unclear how long Nokia will take to integrate the Desti technology and push it out to platforms like Windows Phone, and it's equally unclear how Microsoft will treat Nokia's HERE services, especially with regard to its own Bing technology. So far, it appears that Microsoft is pursuing a hybrid approach. Ask Windows Phone's Cortana digital assistant how long it will take to get to Washington D.C., for example, and the digital map it generates credits both Microsoft and Nokia.
Adding intelligence to maps may seem like a niche application — and on Microsoft and Amazon's they're currently niche platforms, to boot. But "niche" and "boutique" have nearly identical meanings, if the connotations are directly opposite one another. A reputation as the "best" mapping app could lift Nokia, Microsoft and Amazon's fortunes.
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