Microsoft figures customers will be more likely to switch from Android smartphones to Windows 8 phones if it makes it easier to find the same or similar apps for their new phone as were on their old phones.
Microsoft is introducing Switch to Windows Phone, an application that finds identical or replacement applications for Windows Phone 8 in the Windows Store to replace their old Android apps.
The new application, which is being released today, is not available for iPhones.
Switch to Windows 8 inventories all the applications on the Android phone and sends that inventory to the Microsoft SkyDrive cloud. When customers log in to the same SkyDrive account from the Switch to Windows 8 app loaded on their Windows Phone 8, the app finds the same set of applications. If there are no exact replacements, the app recommends similar ones, according to Guru Gowrappan, executive vice president for products at application search firm Quixey.
Quixey supplies the apps-search engine within Switch to Windows 8. The engine uses descriptions of apps, reviews of apps, trouble reports about apps and other metadata it gathers from the Web to recommend substitute applications to users, Gowrappan says. The goal is to make them as close as possible to matching the app on the Android phone.
In the case of Switch to Windows 8, the Quixey search engine goes through the 135,000 Windows Phone 8 applications in the Windows Store seeking direct matches such as the Windows Phone 8 Facebook app to replace the Android Facebook app or to find applications that perform as close to the same function as possible, he says.
The search engine can also look for applications based on what customers want to do. So a customer could enter cook Italian food into the engine and would get a list of apps such as Tuscan Chef and Italian Video Recipes.
Sprint Zone and Sprint Digital Lounge use Quixeys engine to find apps as does ask.com for searching Android, iOS, Windows Phone and Blackberry applications.
Keyboard for iPads mimics Surface
Logitech is selling a thin, fabric-covered keyboard/cover for iPads that give the Apple tablets similar functionality to Microsofts Windows 8 Surface tablet/laptops.
Called FabricSkin Keyboard Folio, the keyboards attach magnetically to iPads and flop down to convert from being a cover to being a keyboard. The device includes a prop to hold the screen at a slant for better viewing when typing. It can also fold over to allow use of the iPad as a tablet.
At $150, that puts iPads with keyboards on a price par with some models of Surface tablets with keyboards.
Some differences: Surface supports Office applications and a file system, something iPads lack. Surface draws power from the computer battery; FabricSkin Keyboard Folio has its own rechargeable battery. The Surface keyboard communicates with the tablet via direct electrical connection; FabricSkin Keyboard Folio uses Bluetooth.
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