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Windows 8 Update: Surface RT isn't dead but it's struggling

Tim Greene | Aug. 13, 2013
Windows 8 apps remain scarce, Best Buy hires soccer players to lure Microsoft customers.

Microsoft seeks Windows 8 apps
Microsoft itself is trying to drum up developers to make apps designed specifically for Windows 8's touch interface with a points program.

Called App Builder Rewards the program offers up points for those who complete certain tasks:  join the program, 1,000 points; attend online instructional events, 1,000; attend in-person events, 1,000, follow @MSDev on Twitter, 100 points; anniversary bonus, 5,000 points once per year; complete quest activities such as a personal profile or application details, 50 points each.

Points can be cashed in for Xbox games, an upgrade to Windows 8 Pro and a one-year Windows Store and Windows Phone 8 developer accounts.

Windows 8 apps lag those for Apple
According to user-interface development firm Infragistics the U.S. Windows Store has only 46 Windows 8 versions of the 100 most popular apps that are available for iOS devices. By contrast, 96 of those apps are available for Android devices.

The survey counts only official apps as opposed to equivalent apps. So a Pinterest app made by Pinterest would count; a Pinterest app made by somebody else would not.

Soccer players kick off Microsoft zone at Best Buy
When Best Buy opened a new Windows section of one of its Los Angeles stores, its low key, low budget promotional theme was centered on soccer.

The prizes included chances to meet Clint Mathis, who retired from Major League Soccer in 2010, and Mauricio Cienfuegos, a retired Salvadoran soccer player. Also part of the giveaway, two tickets to an L.A. Galaxy game and an autographed soccer ball.


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