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Windows 8 Update: Microsoft sacks iPad in Windows 8 ad, joins forces with NFL

Tim Greene | May 27, 2013
A new ad from Microsoft mocks iPads by comparing them a unfavorably a to tablets running Windows 8, which receive live updates on their Start screens, run office apps, display two apps at a time and support Microsoft Office applications a things iPads don't do.

For Microsoft this will primarily serve as a TV showcase for its technology and serve as a kind of advertising for the devices. Microsoft has already engaged Surface product placement, most notably in an episode A of the ABC siticom show "Suburgatory" in which the device was actually written into the script as a love interest for the main character. A

Microsoft will also place its branding on referees' instant-replay devices and other areas along the sidelines, the AP says.

 

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