Taking Windows 10 to the enterprise first makes a lot of sense. With a rumored free upgrade for consumers on the cards, and with lower licensing revenue as a result of the Windows with Bing SKU and zero cost Windows for small tablets, enterprise licenses will be a significant element of the Windows 10 revenue stream. Microsoft needs to get a significant portion of those 100 million Windows 7 users to migrate to Windows 10, and it needs to get them to do it as part of a volume licensing agreement.
Getting system admins and CIOs on board early is going to be key to the next upgrade cycle. The consumer focus of Windows 8's launch alienated IT departments, and made it a touch sell into those valuable enterprise accounts. By addressing key complaints and by adding features that solve significant business issues, Microsoft is doing all it can to repair those bridges into the enterprise, while at the same time offering its Windows 8 users access to the touch features they've grown to love.
It's a big challenge, keeping moving on the generational changes that Windows 8 offered and at the same time supporting conservative, slower moving enterprises. We're going to need to see how Microsoft's management and server tools change alongside Windows 10 to get the whole picture, but at first glance what could have been a relatively boring Windows release has suddenly become very interesting indeed.
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