"If you look at something like Chrome OS and if they can get by completely with a browser-based set out of applications, like a Google Apps ecosystem for example, then they will find that to be attractive."
In the short term, it is unlikely that many will ditch Windows entirely for another platform. Many businesses are too heavily invested in the Microsoft's operating system to drop it completely, and its Office software apps remain popular productivity tools.
"There are bound to be some [looking for alternatives," says Quocirca's Clive Longbottom, "but it will be a very small minority."
"Most organisations still have a dependency on Windows - even if they decide to go for alternative access devices, they will probably go for a VDI approach at the back end, or still use Microsoft 365 and other Azure-based functionality."
So is it worth upgrading to Windows 10?
For most businesses, Windows 10 looks like a viable proposition. It addresses many of the mistakes and missteps of Windows 8, returning the familiarity of Windows 7 with added security and a modern interface optimised for multiple devices used in the workplace.
It is likely that many businesses will avoid rushing into Windows 10 deployments. The return to a similar layout and functionality to Windows 7 has its benefits - and has been well-received by those testing out the Technical Preview - it could also slow adoption of Windows 10.
For those who completed the - often tricky - upgrade to Windows 7, there is little in Windows 10 at this stage, other than a few new features, that will encourage a major upgrade project.
"Windows 7 is a great operating system and there will be a lot of companies who don't have the money and the resources to upgrade to Windows 10 right now. So we will still have that lag," says Forrester's David Johnson.
"Windows 10 doesn't really eliminate any pain that they have with Windows 7, and Windows 7 is working fine, other than improving security. "
But while -- as with any newly launched software -- it might make sense for organisations to wait until bugs are fixed and other problems to be fixed, Johnson says he is confident Windows 10 will be "adopted as an enterprise IT standard".
"If there is a 'version 10.1' it may be wise to start your testing at 10 and then when 10.1 comes along, decide to make the upgrade happen then," says Johnson.
"They have to deliver things that significantly improve enterprise manageability and security, deliver things that employees will find indispensable to make their normal routine easier, and they also have to provide things that make it easier for developers to develop for Windows 10 and migrate other apps to the Windows platform.
"They seem to be addressing critical things on each of those fronts so that is why I am more bullish on Windows 10 than I was on Windows 8."
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