Credit: Florence Ion
Besides, there are plenty of cheap phones out there, like the rather good Moto G. And Samsung is in iPhone territory with its Galaxy S6 and Note line that starts at $700. Nexus should still occupy that middle ground—excellent, stock Android phones at a price that won’t break the bank.
Also, with Nexus Protect Google is finally catching up to Apple when it comes to customer service. The big advantage of an iPhone is that you can walk into an Apple Store anytime and get support. If more people feel like there’s help on the line, buying a phone without a brick-and-mortar store might not be so scary.
Yes, we still need Nexus
Nobody is hitting all of these points except for the Nexus line. Motorola comes close, but with the exception of the Moto X Pure Edition, Motorola phones have had a consistently bad camera. And the Pure Edition’s lack of a fingerprint reader makes using Android Pay a pain. Now Motorola is having issues with software updates, to boot (the company ditched out on any more updates for the 2015 Moto E, which is only eight months old).
Not only do we need the Nexus line more than ever, but we need it to be better than ever. We shouldn’t have to give up precious features or great camera quality just to get a clean interface and timely software updates. Google must make Nexus the benchmark for how Android phones should be, the “aspirational” brand that Pixel is for Chrome OS, because pure Android is now good enough to be more than “just for developers.”
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