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Why Uber's long PR nightmare will end in a user privacy win

Caitlin McGarry | Nov. 25, 2014
Uber is in advanced-stage damage control mode to prove to the world that it actually cares about your privacy, but it's going to be an uphill battle. The good news for you: The end result will be a strict privacy policy crafted by a company so scared of running afoul of regulators and potential users that it will elevate standards for the entire industry.

Now you know. Other car-hailing apps are scrambling to prove which is the most anti-Uber. Uber's main rival, Lyft, put new restrictions in place on how and why employees can access user data, according to the Wall Street Journal. SideCar is reevaluating its own privacy policy. Cab-hailing apps like Flywheel and Gett are pointing to their partnerships with regulated taxi companies as proof of how different they are from Uber.

Will the current scandal force Uber out of business? No. It's unlikely that anyone at the company will even be fired (or resign) over this week's dust-up. But Uber is under intense pressure to change its ways, and the current crop of startups who ask for your data and do little to protect it will have to follow suit or risk being compared to the worst offender.


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