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Why the new 'superphones' really are super

Mike Elgan | July 15, 2013
The word 'superphone' is an old marketing and headline gimmick, but this year's lineup of extreme phones has earned that moniker.

The superphone label is finally meaningful, and it has become meaningful because we're in the midst of a shift from a world in which phones do limited, stripped-down versions of what other devices can do to a new world where phones can do things no other consumer device can do.

And that's going to be super cool.


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