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Why the iTunes Store succeeded

Christopher Breen | April 29, 2013
The traditional tenth anniversary gifts of tin and aluminum are appropriate for the iTunes Store. Both durable and somewhat flexible, the iTunes Store has become the preeminent place to purchase music. Still, if not for the unintended assistance of a bungling music industry, the store might have been as ephemeral as iTunes’ social service, Ping.

Grrrrr&, the labels grrrr-ed.

Over time, the labels have regained some authority. To get the labels to give up on copy protection, Apple relented on variable pricing. Apple threw the labels other bones by providing services to help move more (and costlier) musiciTunes LPs, Complete My Album, preorders, and longer previews.

These are not compromises of weakness but rather of practicality and partnership. Apple, thanks to the iTunes Store, continues to have significant clout in the music business. As media production and delivery evolve in the coming years, Apples influence is certain to be felt throughout the media world.


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