The eagerly awaited iPhone 6 announced last week offers a larger screen, more processing power and — in the base model — the same 16GB of storage as the two-year-old iPhone 5.
While this year's preorders are in and the most popular models are out (of stock, that is), even the Mac faithful were left wondering why 16GB is Apple's de facto standard for entry-level smartphones.
In 2012, the 16GB version of the iPhone 5 sold for $199 with a standard 2-year contract with a wireless provider. The base model of the new iPhone 6 also sells for $199 with a contract. So what gives?
It's not like Apple thinks its customers don't care about more onboard storage capacity. The company also eliminated the 32GB model, which was available in the iPhone 5, and doubled the capacity of the mid-range iPhone 6 to 64GB. That version sells for $299 with a contract, and the top-end model, with 128GB, sells for $399.
So someone at Apple recognized more is better. But that doesn't explain why Apple stuck with 16GB for the cheapest iPhone 6. (Apple did not reply to a request for comment by Computerworld.)
The iPhone 5 used 128Gbit NAND flash chips from Hynix. Presumably, the iPhone 6 will use similar memory from Hynix or Samsung. Either way, in 2012, the price of 16GB of NAND flash memory was $7.20. Today, it has fallen to $4.70, according to FlashBay. That's more than a 30% drop in NAND flash pricing since the iPhone 5 was launched, a price drop not reflected in additional capacity in the iPhone 6.
"Obviously, the difference between 16GB and 64GB of flash memory storage doesn't equate to $100, nor does 64GB to 128GB," said Ramon Llamas, a research manager with IDC.
NAND flash pricing doesn't take into account the cost of a NAND flash controller chip, which runs from $20 to $25, according to research firm IHS Technology.
But, Apple's decision to leave the iPhone 6's base memory capacity stagnant comes at a time when NAND flash capacity is exploding and prices are still dropping.
This year, the growth in production of NAND Flash will reach 36% followed by 35% growth in 2015 as more diversified products implement the technology, according to Sean Yang, assistant vice president of market analysis firm DRAMeXchange.
Fang Zhang, a memory and storage analyst with IHS Technology, believes Apple's strategy with the base model of the iPhone 6 is to push people to use the company's iCloud service when they need greater capacity.
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